Catrina began her career in social media management and digital marketing while studying marketing at New York University. Her earliest work included creative development behind Ariana Grande’s ‘Put Your Hearts Up’ social media campaign. She worked on several accounts as a social media coordinator at Black Sheep Social Media Group before moving on to Geek & Sundry, where she served as the Social Media and Community Manager for three years.
During her time at Geek & Sundry, Catrina created social and digital marketing campaigns for the company’ various shows, including Spooked, Caper, TableTop, and Spellslingers. Her work on Spellslingers earned her an IAWTV Award Nomination, and her campaign for TableTop‘s crowdfunded third season contributed to its record-breaking Indiegogo success.
She went on to work at BLT Communications, doing agency-based management work on several different accounts. Catrina created content calendars and supplied social copywriting for shows like Saban’s Power Rangers and Amazon’s Award-Winning Mozart in the Jungle.
Catrina is currently the Social Media and Community Manager at Wizard World Comic Con.